TEN CARDS. A WORLD OF KINDNESS.
Kindness continues.
Ten extraordinary migratory birds. Ten golden cards. One unfolding journey of simple human kindness.
MEET THE FOUNDING TEN →HOW IT WORKS
A little kindness travels far.
Receive the card
Someone passes a card to you following an act of kindness.
Add your chapter
Scan the QR code or tap the card, then share your story.
Pass it on
When the moment feels right, do something kind for someone else.
WHERE THE FOUNDING TEN ARE NOW
Kindness, on the move.
Each gold marker shows the latest approved location of one card. Tap a marker to discover its most recent chapter, then follow the card's full journey.
1 of the Founding Ten has a location on the map · 1 approved chapter in total. Locations are approximate and update after story approval.
THE GREAT MIGRATORS
The Founding Ten.
Each card honours a bird that crosses borders and oceans. Each one will travel through acts of kindness.
01 / 10
Barn Swallow
Explore its journey →
02 / 10
Arctic Tern
Explore its journey →
03 / 10
Bar-tailed Godwit
Explore its journey →
04 / 10
Amur Falcon
Explore its journey →
05 / 10
Common Swift
Explore its journey →
06 / 10
European Bee-eater
Explore its journey →
07 / 10
Osprey
Explore its journey →
08 / 10
Common Cuckoo
Explore its journey →
09 / 10
Sooty Shearwater
Explore its journey →
10 / 10
Red Knot
Explore its journey →
OUR STORY
A small idea. A longer journey.
After You began with a simple question: what happens when one act of kindness inspires another?
We created ten individually numbered golden cards, each named after an extraordinary migrating bird. They cannot be bought. They can only be passed on.
When someone receives a card, they can add their chapter to its journey. Then, whenever the moment feels right, they do something kind for someone else and pass it along.
There is no competition, no deadline and no expectation of a grand gesture. Just real people, small moments, and the possibility that kindness travels further than we imagine.
Kindness continues.